Become a premium partner with Dagens Nyheter and Reach

Gain access to the esteemed publisher Dagens Nyheter to connect with a target audience possessing significant purchasing power.

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Access a target audience with significant purchasing power

Dagens Nyheter is the top morning newspaper in Sweden with a large group of loyal subscribers.

Sophisticated buyers

Engaged in cultural activities, entertainment, and spend above average on various interests such as interior design, and travel.

≈50% conversion rate

High conversion rate due to a loyal audience with strong purchasing power.

320 000+ DN-erbjudanden subscribers

Dagens Nyheter has 1.6M unique readers daily and 7.2M visits to the website in total.

products and services

Products and services

Dagens Nyheter provides a range of advertising opportunities for your products:

DN Erbjudanden Newsletter

Carefully curated products are featured in the weekly DN Erbjudanden newsletter.

Print

In the print version of Dagens Nyheter, there is always a dedicated section for advertising DN Erbjudanden. Used to further promote additional sales.

The collaboration

DN Erbjudanden + Reach

Dagens Nyheter aims to boost subscriber loyalty through commercial offerings. The partnership with Reach enables the selection of strategic products, for increased sales and better customer engagement.  

How the collaboration works

Connect your products with Reach’s publishers, create tailored campaigns, strategize effectively, and maintain control over your offers, live campaigns, and activities.

1. Connect your products

Connect your products and send to DN-erbjudanden as a personalized campaign.

2. Products displayed

The products are displayed on DN-erbjudanden and customers make the purchase onsite.

3. Ship to customer

Orders arrive to your platform or Reach portal. Ship to customer.